Some clients face a major business event, such as a merger, acquisition or divestiture. Others plan to introduce a new offering, enter a new channel, change their business model or expand into markets. Some want to generate excitement among audiences while others need to engage internal audiences in order to believe in the brand; still others seek to define and measure brand value, enhance brand awareness or re-establish their unique, relevant point of difference.
Whatever the challenge, there's one constant: successful brands speak with one voice. That's why our initial focus is to help clients articulate a core brand essence - what we call their Brand.BzTM - through a distinctive, ownable idea that is relevant to customers and differentiated from their competitors... yet easily understood and effortlessly recalled. Discovering and applying the Brand.BzTM applies to all of Virtuos practices.
The Social Web is an invaluable business advantage but deceivingly complex environment where smartest businesses outsmart their conventional yet big rivals. To be successful, one must learn the rules and stick to them, and most importantly keep abreast of the constant and dynamic changes on the social web . You no longer conduct the business at your will and wish, now social web decides the destination of your business. Virtuos offers limitless opportunities to address your mission-critical business objectives, promote original content, engage and incentivize people to come back back.
Today's customers are choosing products and companies that satisfy deeper needs for creativity, community and idealism.
Customers have chosen to go to the public cloud to even post the first complaint or pass the anonymous CSAT reviews.
All of the social interactions are volunteered by user audience, and in many cases they have actively opted in to more targeted advertising by liking ads or allowing social networking sites such as Facebook to share their data with select external sites and partners.