Change Within and Outside
Gurgaon India 27 January 2014 - The new logo comes at an opportune time as it is an incredibly exciting year for Virtuos, where company is entering the next phase of growth and massive transformation. This year, Virtuos is trending into two distinct & diverse Operations – one as “Digital Business” through .iO (Innovation Open) and another one as "Consulting Services" through Consultare.
Reflecting Virtuos’ founding principles – Virtuosity, Veracity and Velocity; the new tagline and logo demonstrate clearly and boldly who Virtuos is, creating connections to the real world, by sensing the context of its customers.
“I feel our brand of yesterday was starting to hold back our ability to go mainstream, and limiting our ideas of what we could become ," Venky Vijay, CEO of Virtuos Corporation says. "This new branding changes the whole identity and expression of the company creating products of our own and delivering high performance consulting services."
The Story Behind the Design:
Designed in house by Yippee Media – a division of Virtuos Corporation, the new visual identity has three components – the wordmark , pictogram and tagline.
The wordmark (Letters) remains unchanged – they have been carved using its favorite font and the word mark symbolizes perfection and coherence in authentic blue which stands for something – a big idea, a strategic position, a defined set of values, a voice that stands apart.
The heart shaped V pictogram (symbol) is a vibrant new take on the old logo. The colour hue is inspired by the community it comprises: highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively work from their heart to develop a vision of the future. The new logo, evocative of a human heart, carries a special meaning of delivering true customer value by delivering professional services using co-extend methodology.
The joined quadrants that were previously separated represent the unity of ideologies and goals. The vibrant color palette chosen evokes a sense of vivacity and vigour.
The tagline – Customer @ heart underscores Virtuos commitment to serving both consumers and customers globally. It identifies the core motto of the company and highlights Virtuos’ endeavor of putting customer at the heart of its business through an array of innovative Apps, Strategies & Ideas, Internet of Things and transformational consulting services.
In the upcoming months Virtuos will replace the old logo with the new logo on all of its online and offline presence, collaterals, presentations, etc. The new logo might also feature on the products Virtuos carry, and merchandise it offers.
About Virtuos Corporation
Founded in January of 2008 and based in San Jose US with regional presence in India Virtuos is redefining how brand can be transformed across web, social and commerce. With leading edge customer experience consulting practice, and dozens of iconic brands as customers Virtuos is embarking on major expansion into digital business by launching world’s first Definite ExperienceCloud and google of apps marketplace through cloudle and Internet of Things. As part of its global expansion, Company is hiring four senior strategic leaders to head .iO Labs architecting new digital products; lead ExperienceCloud Business; design Solution Consulting Services and deliver high performance Consultare Services.
Virtuos, along with Oracle RightNow has redefined the Customer Experience (CX) equation by fusing Acquisition, Retention and Efficiency (ARE). This three-pronged approach is a journey through which businesses can increase their sales by tapping on potential opportunities (Acquisition) and ensuring new customers become regular customers through relationship building (Retention). This in turn streamlines the business process and improves the overall efficiency, thereby reducing the Operational Expenditure (OPEX) and increasing Customer Satisfaction (CSAT).
Businesses today are under constant pressure from their customers, who expect an exceptional, personalized and a Multi-Channel Customer Experience every time they interact with you. According to the CX Impact Report 2009-2011, compiled by Harris Interactive, outstanding service is the number one reason for recommending an organization to family and friends. A shocking yet a genuine discovery made by Harris Interactive is that just one bad experience is enough for a consumer to happily switch to your competitor.
These facts are daunting, given the alarming rate at which businesses are matching up to the industry leaders in terms of the quality of services they offer. To rise above the competition, it is important for businesses to be proactive in their approach and to focus on consumer interactions throughout the CX lifecycle, across all touch points.
Virtuos offers a wide range of products and professional services that empower businesses with the right tools and technologies that streamline inter-departmental communication and enable them to address the needs of the customers in an efficient manner. RightNow Web, Social, Contact Centre Experience and RightNow Engage are some of the technologies that businesses can leverage on to take CX to a whole new level.
Virtuos has successfully solved business challenges that revolve around customer experience using these innovative products and technologies. Some of Virtuos' clients who have benefitted from these products include Canon, Flipkart.com, MakeMyTrip.com and KyaZoonga.com. Please refer to Virtuos' ARE Consulting PDF for more details on the company's three-pronged approach that has revolutionized CX and changed the way businesses operate.
New Delhi, May 12th 2012 - Virtuos Solutions announced today that it successfully hosted the first ever Virtuos 2012 Customer Experience Meet with Oracle RightNow - The leader in Customer Experience (CX) Solutions. The event was held at the Leela Kempinski Gurgaon India.
The meet focused on how brands can create compelling value propositions, develop and execute customer experience strategies using Oracle RightNow CX, the customer experience suite and learn from Oracle RightNow's best practice guidance and expertise of serving over 2000 global customers. The event was attended by CXO level executives from companies including MakeMytrip.com and Flipkart.com who were also Panel members and have successfully deployed Oracle RightNow CX suite.
The event began with a keynote address by Virtuos Principal Consultant & CEO, Venky Vijay, on "The Future of Customer Experience", followed by an address from Key Note Speaker: Ted Bray, Regional VP Indirect Channels APAC Oracle RightNow on "The Customer Experience (CX) Value Equation" and Mr. Manoj Menon, Partner and Managing Director from Frost & Sullivan Singapore on "Mega Trends 2020 Implications for Businesses".
Mr. Rajnish Kapur, Chief Innovation & Customer Experience Officer, MakeMyTrip.com and Mr. Rathinamurthy Product Manager- CRM, Flipkart.com attended the meet as panelists and shared their experiences on how implementation of Oracle RightNow CX has enabled their companies to take customer interaction and support to the next level thus improving customer satisfaction and retention. The event lived us to its theme of "Great customer experience" as it covered various aspects of as to how organizations today can delight their customers by "Changing the Channel" of customer interaction.
Mr. Venky Vijay Principal Consultant & CEO, Virtuos Solutions stated "Customer is the key to the survival and prosperity of any business. Traditional channels of customer service are no longer sufficient to provide great customer experience and delight. To provide superior service delivery and experience companies need to think out of the box and invest in solutions to provide Omni channel customer service. We at Virtuos Solutions along with Oracle RightNow are committed to help organizations to provide best in class customer experience. The Customer Experience meet is a testimonial of just that."
Mr. Ted Bray, Vice President, Oracle RightNow stated "Delivering superior customer experience is one of the only sources of sustainable differentiation. The best companies in the world know this, and they focus on it. They know that delivering great service yields more profitability, new customer acquisitions, an increase in customer retention, and more sales to existing customers. I hope those who attended the CX Meet had gain in-depth insight into how they can deliver better customer experience."
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