Today's customers are choosing products and companies that satisfy deeper needs for creativity, community and idealism. Leading companies realize they must reach these highly aware, empowered, technology-enabled customers and that the old rules of marketing won't help them do this. Instead, marketers must develop new, brand new and most innovative, out of the box strategy to allure, engage and bond with the customers.
Newspaper sales and print advertisements have been on continuous decline, and digital media has edged out the print media. It’s era of digital magazines, and Zinio, a leading publisher of eContent has been selling record number of ebooks. Its era of tablets, and casual browsing and reading has taken a mainstream through iPad and other tablets from leading manufacturers. As Social Media evolve from the Web 1.0 generation to Web 2.0 generation, as e-mails make way for e-social, web sites for RSS, shared workspaces for wikis, instant messaging for mash ups and enterprise directory for bookmarking we see a lot of innovation taking place in ways of collaboration and information sharing.
Virtuos, the next generation company born amidst social media bandwagon has nurtured several ways to connect to the customers at a deeper level. We help the companies connect with the target audience by creating cloud avatars and acting as brand ambassador to resonate with the customer needs and build their trust through transparency.