Gurgaon, 29 June 2012 — Virtuos Solutions announced its entry into Oracle PartnerNetwork (OPN) as a Gold-level partner, strengthening its position in Cloud CRM and Customer Experience consulting.
The milestone followed Oracle's acquisition of RightNow Technologies, completed in January 2012.
For Virtuos, which had partnered with RightNow since April 2008, joining Oracle PartnerNetwork represented a natural progression—and an opportunity to extend its established Customer Experience capabilities into the broader Oracle ecosystem.
From RightNow Specialist to Oracle Partner
Virtuos had developed a strong RightNow practice through implementations for several prominent businesses, including MakeMyTrip, Flipkart, Fundtech and other enterprises.
Its expertise encompassed Cloud Customer Service, Contact Center technologies, Knowledge Management, Web Self-Service and multichannel customer engagement.
As an Oracle Gold Partner, Virtuos could build upon these capabilities through the Oracle PartnerNetwork, with opportunities to resell, implement and develop solutions based on Oracle RightNow CX technologies across the Asia-Pacific region.
The partnership also created a foundation for expanding its Oracle CX services and geographic presence.
RightNow Partner · 2008
Oracle Gold Partner · 2012
A partnership that began in 2008 had entered a new era.
Introducing the ARE Customer Experience Strategy
Alongside its Oracle PartnerNetwork announcement, Virtuos articulated a distinctive approach to Customer Experience transformation.
Acquisition · Retention · Efficiency
A · R · E
The ARE framework connected Customer Experience investments with three fundamental business outcomes.
Acquisition
Win more customers. Identify new opportunities, improve customer engagement and convert prospects into lasting relationships.
Retention
Keep customers engaged. Deliver consistent, personalized experiences that strengthen satisfaction, loyalty and long-term customer relationships.
Efficiency
Improve business performance. Streamline operations, reduce unnecessary costs and improve service productivity without compromising Customer Experience.
The framework emphasized that successful Customer Experience transformation should deliver measurable business value—not merely technology modernization.
The CX Value Equation
Acquisition
Win Customers · Revenue Growth
Retention
Build Loyalty · Customer Lifetime Value
Efficiency
Improve Performance · Operational Excellence
Business Value
Customer Experience → Business Value
Better acquisition. Stronger retention. Greater efficiency.
Bringing Together Web, Social and Contact Center Experiences
The Oracle RightNow CX portfolio offered Virtuos an integrated foundation for delivering customer engagement across multiple channels.
Its capabilities included RightNow Web Experience, Social Experience, Contact Center Experience and RightNow Engage.
These technologies enabled organizations to connect customer interactions, improve knowledge accessibility and deliver more consistent service experiences.
Virtuos combined these platforms with consulting, implementation, integration and professional services to help organizations address the complete Customer Experience lifecycle.
The approach was particularly relevant as businesses faced growing expectations for personalized, responsive and multichannel service.
Customer Success Strengthens the Partnership
By June 2012, Virtuos had established a growing portfolio of customers using its CRM and Customer Experience capabilities.
The announcement highlighted organizations including:
These customer relationships demonstrated Virtuos' ability to support businesses operating across travel, e-commerce, entertainment and consumer technology.
The company's early success with RightNow had helped establish its credibility as a specialist Customer Experience consultancy.
Joining Oracle PartnerNetwork provided an opportunity to build on that foundation.
From the Archives
June 2012 — A Defining Transition
Virtuos' entry into Oracle PartnerNetwork marked an important turning point in its early history.
The journey had developed through several significant milestones.
April 2008
Virtuos establishes its partnership with RightNow Technologies.
October 2008
Virtuos becomes a Certified Premium RightNow Partner.
June 2009
Virtuos wins its landmark MakeMyTrip Cloud CRM engagement.
November 2011
Virtuos announces a major RightNow CX contract with Flipkart.
January 2012
Oracle completes its acquisition of RightNow Technologies.
May 2012
Virtuos hosts Customer Experience Meet 2012 with Oracle RightNow.
June 2012
Virtuos joins Oracle PartnerNetwork as a Gold Partner.
From a pioneering Cloud CRM partnership to a global enterprise technology ecosystem.
The milestone reflected Virtuos' growing ambition to combine technology expertise, Customer Experience strategy and business transformation.
