In May 2011, Virtuos took an important step beyond its core CRM business with the launch of Yippee Media.
Virtuos transferred its existing Web Development capabilities into the new division, creating a specialist business focused on helping organizations build brands, create compelling digital experiences and engage customers across emerging online and social channels.
From managing customer relationships to shaping digital engagement.
Where Creativity Meets Strategy
Yippee Media was conceived as a full-service Digital Marketing and Branding agency, combining creative thinking with technology and marketing strategy.
Its capabilities were organized across three broad areas:
Marketing
Web Design · E-Commerce · Web Optimization · E-Marketing · Digital Advertising & PPC · Content
SocialWeb
Social Media Consulting · Platforming · Monitoring · Social Analytics · Social Marketing · Audit & Compliance
Branding
Brand Engagement · Naming & Logos · Domaineering · Multichannel Branding
The ambition was to connect customer insight with creative execution—from identifying trends and developing ideas through to building digital platforms and campaigns.
Complementing the CRM Business
The launch was strategically significant for Virtuos.
By 2011, the company had developed strong capabilities around CRM, Customer Service and Cloud Computing. But customer relationships were increasingly being influenced by websites, social networks, digital campaigns and online commerce.
Yippee Media extended Virtuos into those new customer touchpoints.
- CRM understood the customer.
- Digital created the interaction.
- Branding shaped the identity.
- Social Media created the conversation.
Together, they represented a broader view of the emerging digital customer journey.
From Gurgaon to San Jose
Yippee Media was positioned as an international digital business, with its agency presence based in San Jose, California.
That global positioning reflected Virtuos' growing ambition to develop businesses that could operate beyond India and combine creative, digital and technology capabilities for international customers.
Its proposition was simple:
Creativity with strategy—designed to create measurable business impact.
Virtuos goes digital · 2011
Hello, Yippee.
Web × Social × Branding × Digital Marketing
From the Archives
May 2011 — Virtuos Begins to Diversify
Yippee Media is an interesting milestone in Virtuos history because it represented something bigger than the launch of another service.
It demonstrated an early willingness to create new businesses around emerging market opportunities.
- Virtuos had begun with CRM.
- Customer behaviour was becoming digital.
- Social Media was transforming communication.
- E-Commerce was expanding.
- Brands increasingly needed technology and creativity to work together.
Yippee Media was Virtuos' response.
CRM
Digital
Brand
Experience
In retrospect, it was an early indication of the broader Experience and Innovation businesses that Virtuos would explore in the years ahead.
