Con sul tareConsultare means "Experts to consult" on Customer Digital Strategy, Operational efficiency, and Digital Workplace Transformation.Explore More
CRM DIGITALCRM Mastermind Design, Digital strategy, Implementation, and Professional Services
CUSTOMER EXPERIENCEWorld's first "CX and Digital" Fusion of technologies and transformation services
EMPLOYEE EXPERIENCEHR Technologies, Digital WorkPlace Programs, Talent Management, and EX Strategy
EVERYTHING EXPERIENCEThe Hyper Automation, DevOps, and Low-Code No-Code Technologies
KEY PARTNERSExperience Partnerships (PX) with leading brands offering software/platforms
About CRM DigitalDigital CRM Applications — Sales, Service, Marketing, and Commerce
CLOUD & IT INFRASTRUCTUREVirtuos invests in TEKCORP — Cloud Mastermind & IT Infrastructure Specialist.
VIRTUOS NEXORAMANexorama is our new model for innovating and diversifying into new areas.
ABOUT GIFTCART.COMWith huge strengths in technology, experience design, strong commitment and insight to make Giftcart.com a leading name in e-gifting globally, the team has put together some of the industry's first and unique propositions such as Personality based gifting, Gift Wizard, Gift Registry, Wish list, Event Butler, Advanced Search and more. Visit www.giftcart.com
ABOUT INDIC.COMIndic is a company that has digital experience platforms to serve a broad range of audiences with consistent, secure and personalized access to products, services, and experiences across many digital touchpoints.
Indic has a portfolio of brands in stealth mode. For more information visit www.indic.com
ABOUT SWEVEN DIGITALSweven is a brand new company with 1000+ Man years of CRM and Customer Experience Proficiency. Sweven branched out to craft a new story of Sweveners — The dreamers and doers operating in the US$1 Trillion Salesforce Economy. Sweven is headquartered in San Francisco with operations and delivery centers in India and fast expanding into other regions. For more information visit www.sweven.com
ABOUT TEKCORPTekcorp offers complete Cloud Transformation Journeys for the customers along with IT Infrastructure Services such as Networking, Storage, Security, and Trust Management across Industry verticals. Tekcorp also operates Technology Division in alliance with leading partners. For more information visit www.tekcorp.com
Com pa nyCompany with a team that has the explicit mission to change the world — big change, big objectives, a brand-new system never done before.Explore More
ABOUT VIRTUOSThe birth of an idea that stretches the Virtuosos and the customer
OUR BUSINESSThe anatomy of modern business at Virtuos — Consulting to Digital Business
CUSTOMER SUCCESSCustomer success stories, case studies, insights, and resources
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Customer Experience makes or breaks organizations in the digital age. Fail to execute, and results can be dire. But succeed, and it will be a marvelous feat. Here are the three phases of roadmap application leaders focused on CX and Digital that should support customer-centric strategies. Virtuos Vedam is a strategic business unit of Virtuos to deliver leading-edge Digital Marketing strategies.
1-4
Phase 1Condition stakeholders for change
5-9
Phase 2Contextualize the change to your business
10-13
Phase 3Translate the vision into action
1: Scan the environment
2: Identify punctuated shifts
3: Identify high-performing exemplars
4: Craft a visual narrative
1
SCAN THE ENVIRONMENT
The world is changing around you, but some of your stakeholders may not see it. Start with a broad sweep of your environment, considering social, technological, economic, environmental, and political factors, and then narrow to your customers, competitors, and contesters.
Source: Gartner
2
IDENTIFY PUNCTUATED SHIFTS
Identify which opportunities and threats are most relevant to your organization. Then, note the contrast between what "was" or "is" and what "will be" so stakeholders see the trajectory of change.
Source: Gartner
3
IDENTIFY HIGH-PERFORMING EXEMPLARS
Home in on solid examples to help stakeholders make the connection between these abstract ideas and what’s being put into practice. Which competitors or industry stand-outs are recognized for their innovations or best practices? How do these examples apply directly to your business?
Source: Gartner
4
CRAFT A VISUAL NARRATIVE
Once you’ve selected the most realistic examples for your context, build your narrative. Use bold, iconic images to tell a highly visual story that engages your stakeholders emotionally, as well as logically.
Source: Gartner
5: Evaluate business performance
6: Channel your customer
7: Explore jobs to be done
8: Define a "to-be" vision
9: Evaluate the "as-is" reality
5
EVALUATE BUSINESS PERFORMANCE
To gain traction on broader strategic change, you may first need to tackle imperatives with nearer-term consequences. Are negative trends or patterns affecting company performance? If so, focus here before you ask for broader change.
Source: Gartner
6
CHANNEL YOUR CUSTOMER
Nothing is quite as influential as the voice of the customer. Surface these insights, in the form of direct customer feedback and other qualitative approaches that allow you to uncover latent customer needs.
Source: Gartner
7
EXPLORE JOBS TO BE DONE
Harvard Business School professor and author Clayton Christensen’s “jobs to be done” methodology can help you better understand the real reason your customers buy your products or services. Look beyond conventional applications to identify potential new use cases and revenue streams.
Source: Gartner
8
DEFINE A “TO-BE” VISION
In steps 1 — 7, you began to create a clear vision for change. Now, it’s time to bring your future-state vision to life. Define the big, bold end state as the galvanizing vision for change.
Source: Gartner
9
EVALUATE THE “AS-IS” REALITY
Once you’ve defined the “to-be,” take a close look at the “as-is.” Identify current capabilities, and then assess the relative maturity against the scope of the vision. Do a gap analysis to identify where you need to lift capability maturity.
Source: Gartner
10: Identify a beachhead
11: Align stakeholders
12: Define cross-functional work plan
13: Secure and merchandise early wins
10
IDENTIFY A BEACHHEAD
Every transformation requires an entry point. Choose yours where your current capability and greatest opportunity meet. By identifying the critical customer need you are best able to solve, you can create immediate impact, which in turn can generate enthusiasm and momentum to propel your vision forward.
Source: Gartner
11
ALIGN STAKEHOLDERS
Identify the stakeholders you need to bring along in order of priority — from executives and functional leaders to informal influencers. Once you have their backing, activate the change mandate with the right incentives.
Source: Gartner
12
DEFINE CROSS-FUNCTIONAL WORK PLAN
Executing across silos is one of the more challenging aspects of change leadership — but it’s also the place where you can gain real traction. Translate projects, plans and priorities into a cross-functional work plan to ensure every department and team member clearly understands the part they play in realizing the vision.
Source: Gartner
13
SECURE AND MERCHANDISE EARLY WINS
Change doesn’t happen by itself. Effective change leaders secure their victories by organizing every effort around the stated goal, and then actively promoting each win to build support, political capital, and the funding to expand. Build momentum with your small successes, and you’ll ensure your digital vision becomes a reality.
Source: Gartner
CX Strategy & Design
At Virtuos we ideate, design and execute a broad set of CX strategies that lead to increased customer satisfaction, loyalty, and advocacy. Learn how our ten year CX Practice delivers value to your organization.
We apply insights driven Accounts Based Marketing strategies to follow the best practices using Harvest, Acquire, Retain, Efficiency (HARE) methodology. We transform your Sales model to grow its pipe and differentiate themselves.
Our Consulting teams help you choose the right marketing mix of technologies and present Experience Canvas with a roadmap of solutions that solve your marketing conundrum. We advise you on emerging trends with deep research networks.
Segment your customers by understanding their persona, and analyze their vivid behaviors to align with multi-channel marketing and advertising efforts. We help marketing leaders demonstrate a direct impact on bottom-line performance.
Deliver breakthrough performance by clearly defining your Customer Experience vision and how you can lead the change by inspiring your employees across departments. We engage with you to help in refining and reinforcing ExperiencejobTMculture.
Virtuos Vedam is developing a new PowerVoice™ Influencer Marketing Model for the brand ambassadors to connect to millions of their fans, and delivering a new Customer Trust Value proposition.
