Con sul tareConsultare means "Experts to consult" on Customer Digital Strategy, Operational efficiency, and Digital Workplace Transformation.Explore More
CRM DIGITALCRM Mastermind Design, Digital strategy, Implementation, and Professional Services
CUSTOMER EXPERIENCEWorld's first "CX and Digital" Fusion of technologies and transformation services
EMPLOYEE EXPERIENCEHR Technologies, Digital WorkPlace Programs, Talent Management, and EX Strategy
EVERYTHING EXPERIENCEThe Hyper Automation, DevOps, and Low-Code No-Code Technologies
KEY PARTNERSExperience Partnerships (PX) with leading brands offering software/platforms
About CRM DigitalDigital CRM Applications — Sales, Service, Marketing, and Commerce
CLOUD & IT INFRASTRUCTUREVirtuos invests in TEKCORP — Cloud Mastermind & IT Infrastructure Specialist.
VIRTUOS NEXORAMANexorama is our new model for innovating and diversifying into new areas.
ABOUT GIFTCART.COMWith huge strengths in technology, experience design, strong commitment and insight to make Giftcart.com a leading name in e-gifting globally, the team has put together some of the industry's first and unique propositions such as Personality based gifting, Gift Wizard, Gift Registry, Wish list, Event Butler, Advanced Search and more. Visit www.giftcart.com
ABOUT INDIC.COMIndic is a company that has digital experience platforms to serve a broad range of audiences with consistent, secure and personalized access to products, services, and experiences across many digital touchpoints.
Indic has a portfolio of brands in stealth mode. For more information visit www.indic.com
ABOUT SWEVEN DIGITALSweven is a brand new company with 1000+ Man years of CRM and Customer Experience Proficiency. Sweven branched out to craft a new story of Sweveners — The dreamers and doers operating in the US$1 Trillion Salesforce Economy. Sweven is headquartered in San Francisco with operations and delivery centers in India and fast expanding into other regions. For more information visit www.sweven.com
ABOUT TEKCORPTekcorp offers complete Cloud Transformation Journeys for the customers along with IT Infrastructure Services such as Networking, Storage, Security, and Trust Management across Industry verticals. Tekcorp also operates Technology Division in alliance with leading partners. For more information visit www.tekcorp.com
Com pa nyCompany with a team that has the explicit mission to change the world — big change, big objectives, a brand-new system never done before.Explore More
ABOUT VIRTUOSThe birth of an idea that stretches the Virtuosos and the customer
OUR BUSINESSThe anatomy of modern business at Virtuos — Consulting to Digital Business
CUSTOMER SUCCESSCustomer success stories, case studies, insights, and resources
CAREERSExplore an enriching and rewarding career in sales, marketing, engineering, etc.
NEWS AND EVENTSSign up for the latest news, press releases, Xonomy events, and webinars
As consumers become more digital, four attitudes are changing the way they expect to interact with organizations Take these attitudes into account when developing and prioritizing digital opportunities.
86%of consumers say personalization plays a role in their purchasing decisions.
1
I’m an individual (not a segment)
Personalized messages and offerings will be more effective than mass offerings.
IMPLICATIONS FOR LEADERS:
Do
Segment personalization opportunities (e.g., services around products or personalized marketing) by complexity costs and point of diminishing returns.
Don't
Aim to personalize everything. A great product or message will still have significant value for all.
I expect an effortless experience
Effortless access to products and service across channels is a key differentiator.
IMPLICATIONS FOR LEADERS:
Do
Steer consumers to the lowest-effort and most appropriate channel for their issue or request.
Don't
Assume all channels are equally equipped to help consumers with all their requests.
2
96%of consumers will be disloyal if they need to exert high effort for the outcomes they want.
72%Marketing initiatives are more likely to perform highly if they share consumers’ values.
3
What I buy reflects my values and beliefs
Concern over ethics will influence purchasing decisions.
IMPLICATIONS FOR LEADERS:
Do
Align compliance and monitoring resources with the areas that pose the greatest risk to the company’s reputation, and be open about your findings.
Don't
Take a wait-and-see approach to uncover suppliers’ ethics, or rely on standardized tests to try to uncover risks early.
My peers help me decide
Peer networks are now the most impactful information for consumers.
IMPLICATIONS FOR LEADERS:
Do
Identify consumer conversations that are unrelated to the brand to prioritize new conversations to influence, and build IT’s openness to marketing-led digital experiments.
Don't
Focus solely on understanding your brand’s share of voice on social channels, or assume that traditional marketing activities go away.
4
88%of consumers frequently consult a peer review when making a purchase.
