Customer Expectations
Understanding it or even anticipating and staying ahead of it — continuously.
Building on the new Customer Engagement Value by building the best practices for Customer Lifetime Value (CLV) and introducing Experience Lifetime Value (XLV).
Customer Lifetime Value (CLV) can be measured in the following way:
Experience Lifetime Value (XLV) on the contrary can be measured as under:
The “Experience Lifetime Value (XLV)” — also known as “Customer Engagement Value (CEV)” is the ability to combine and orchestrate business decisions, technology capabilities, and organizational policy and structures to clearly and measurably drive customer satisfaction, loyalty, and advocacy.
Executive leaders driving XLV / CEV outperform peers in financial measures.
High XLV / CEV capability serves as a “barrier to entry” for the competition.
New competitors are likely to be technology-driven with customer engagement as their key differentiator.
Understanding it or even anticipating and staying ahead of it — continuously.
Driving the enterprise's strategy and decision making around these expectations and...
Delivering a superior CX as a competitive differentiator.
is a architectural framework that ties multiple systems together to optimally engage the customer.
allows personalised, contextual customer engagement, whether through a human, an artificial agent or sensors, across all interaction channels.
reaches and connects all departments, allowing, for example, the synchronization of marketing, sales, and customer service processes.